Single Customer Record

Helping organisations make operational gains and better meet their customers' needs

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By providing a complete and accurate view of customers, their trends, and behaviours down to individual level, our Single View of Customer solution helps organisations make operational gains and better meet their customers' needs. 

The Sentinel Data Platform can cleanse and merge disparate customer account details from multiple data sources, allowing users to see accurate and up to date information from systems across customer care, marketing and sales, product and service development. This is the foundation for ensuring users can see exactly what they need, eliminating data silos and procedural disconnects.  

Beyond improved working and greater visibility, single customer records allow analysis and predictive technologies to work most effectively. Trends and buying patterns can be analysed with all appropriate information fed in. In terms of the latest Machine Learning and AI supported analysis and BI, the more complete the data the better. The creation of a Single Customer record achieves this by bringing—for example—multiple accounts, addresses and logins together to reflect one customer.  

Key features and benefits

Tailored, holistic records

A holistic view of the customer split into specific screens for individual teams to focus on what is important to each part of the organisation.

Chronology of the customer

Access to a full, integrated history of customers' behaviour and buying patterns, which can be used to predict future trends.

Improved alignment

More accurate customer data enabling you to align products and services to match customers' needs and bundle products together more effectively.

Customer centric

Use your integrated, master customer data to reinforce the customer centricity of your business. Trigger customer communications based on combinations of events or lack of contact.

Increased agility

With regular feeds you will keep on top of new customer demands and be able to identify and react more quickly to changes - customer data management at its best!

Greater accuracy

Drive your business based on a single, most complete and most timely version of your customer information. Spend less time looking for information and more time engaging with your key customers.

Improved customer data protection

In addition to using customer data more effectively, the Sentinel Data Hub offers high levels of data security and compliance with the Data Protection Act.


Compatible with Amazon Web Services (AWS) and Microsoft Azure Cloud Services

Transform data use in your organisation

Book your free data assessment today, and find out how much of an impact Sentinel's Master Data Management tools can have on your business.

  • Strict control and monitoring of data quality
    and completeness
  • Built using the ICO's "data protection by design"
  • Trusted by public sector organisations and local authorities
  • Experienced, dedicated team of data integration and data sharing specialists

Take the hassle out of data management. Call us on +44(0)800 612 2116 or email us [email protected].