What are the benefits of MDM?


What are the signs that I need MDM? 

It can be hard for organisations to identify whether they need an MDM solution. Some see any issues they are having with their data as a normal occurrence. However, this is not the case. Here are a few examples of the signs you should be looking for to signify that you need to think about master data management. 

It can be hard for organisations to identify whether they need an MDM solution. Some see any issues they are having with their data as a normal occurrence. However, this is not the case. Here are a few examples of the signs you should be looking for to signify that you need to think about master data management. 

Inconclusive reporting

Using your data for reporting is an extremely important way of looking into what is working for your organisation and planning how you go forward. This can be majorly disrupted by poor quality data. Key indicators of this are where some of your reporting may not be matching known organisational facts or that you need to manipulate your reported results (so that it no longer reflects your system data) before publishing them. These are signs that your data quality is becoming an issue and that your data no longer reflects reality.MDM is a key to getting it back to strength while giving you detailed reporting insights. 

Struggles with integration

For many organisations that acquire or merge with other companies, a major challenge is integrating multiple sources of data that from all organisations with one another seamlessly to ensure that all data can harmonise together. This however can require a huge effort and if the project has problems, it can have major a major impact on source data and how it is managed. Using an MDM solution can bring all of your data together in a much less taxing way while also making sure all of the data being integrated is cleansed and standardised to the required format.

Fragmented data

A huge amount of data can sit in multiple, fragmented siloes. Going unused and unchecked by organisations making it a lengthy and difficult process to find the most accurate data for reporting and decision making. With a high level of fragmented data, it is hard to prevent information from falling out of date due to the fragmentation making it hard to keep track of. With MDM you will be able to consolidate these sources into a single viewable hub and use this to update data across all systems to be the most accurate and complete version.

Poor data governance and compliance

The most critical aspect of holding personal data is making sure that you are keeping in line with legal requirements (such as DPA 2018 and GDPR). Failure to do so can lead to financial penalties, as well as a loss of trust with clients and potential customers. MDM makes it much easier to have an oversight of all of your data and you can set up rules to make sure all data is in accordance with data governance guidelines.

What are the benefits of MDM? 

An MDM Platform is an extremely powerful tool that, if implemented correctly, will make vast improvements in your data quality, control and visibility for all aspects of your organisation.  

Some key improvements MDM can provide for your business include; 

Data Quality

At the most basic level, having all of your data in a managed state that is consistent, accurate and trustworthy means that there is much less chance of having missing data, or referencing incorrect data. A good example of this would be if your business uses a support system. With properly managed data your agents will always have access to correct client data meaning there will be no breaks in the chain of communication enabling  you to be able to provide a high level of customer support. 

Visibility and Agility

With reliable data organisations will have better confidence, control and oversight over different channels in their data chains, meaning you are able to better understand and analyse different business opportunities and challenges that you may not have recognised without managed data. With this you will then will be better informed to make more accurate and more rapid decisions. 

Security and Compliance

Having an MDM solution implemented will help to make sure that your data is not only accurate, but that it also measures up to all compliance and statutory reporting requirements. Noncompliance is a major security issue and will lead to a loss of credibility and trust among your existing clients and potential consumers, as well as having the potential for hefty monetary penalties. 

Time and cost reduction

Having the right MDM system and controls in place will lead better data at the outset to drive more efficient services. This will lead to fewer misdirected services and ill-informed decisions, and less time / resource spent on fixing data manually after the event. 

What are the challenges of implementing MDM? 

While MDM is an important step into making your organisation both organised and compliant, that is not to say that implementing MDM does not have some challenges.


One of the clear challenges in implementing MDM into your business is the initial upfront cost of the implementation, this comes from the package you are using itself as well as any business resource you may need to assign to the task. This however should only be an initial, one-off cost, and in the long run you will be saving money as the time spent looking at and analysing your data will be cut drastically. Also, if you chose the right type of MDM system technology that is both agile and configurable, the costs (and time spent to implement), become dramatically reduced.


Making sure that the MDM solution fits in with the current data infrastructure you have is a key aspect to a successful integration with MDM. MDM should not result in adding any unnecessary complexities, after all, one of the major reasons for using an MDM solution is to make managing and accessing your data easier, not more complex.


Communicating the potential benefits to decision makers in an organisation can be somewhat difficult at times, as at face value, organising data may appear to be a minor advantage. However, with the correct approach and evidencing the advantages of MDM, the importance and benefits should become more obvious and will help to communicate the long-term cost saving.


To sum everything up, MDM is a major step forward for any organisation that values its data. It will drive efficiency across the business, help to make your many datasets much more accurate and consistent, and support the critical obligation of making sure all your data is compliant with industry and legal requirements. 
For any more information on implementation of an MDM solution or how to best manage your data feel free to contact us

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